#YouOnTheCover

Client: Editora Abril

Winner of the best digital strategy at the 2015 SABRE Awards LATAM, the campaign #VOCÊNACAPA [#YouOnTheCover]- THE FIRST SELFIE-READY COVER, made the celebration of ELLE’s anniversary into a celebration for everyone and got results for the brand.

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How to win a World Cup off the fields

Client: NIKE

Although not a sponsor, Nike is the leader in ‘top of mind’ polls in all the country’s leading media for the FIFA World Cup and the Olympics, thanks to a flawless PR strategy that won a 2015 SABRE Award in the Consumer Products / Services category.

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Cîroc, an icon of high-end celebration

Client: Diageo

In the digital age, demand for content by increasingly critical consumers is huge. Advertising is less effective at stabilizing awareness of a premium beverage brand. How did we work on the brand’s perception and keep a more permanent dialogue going between Cîroc and its consumers? For the first time in the segment, a beverage did not invest in sponsorship but was constantly sharing moments when its target audience was consuming it.

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THE CHALLENGE OF GROWING AND REMAINING INNOVATIVE

Ideal H+K has a very experienced and competent team, which is not limited to showing the path to sustainable results but is always at our side to make it happen!

Enas Pestana, former president of Grupo Pão de Açúcar

New launch strategy Ideal H+K

Nobel Peace fight against slavery

Ideal H+K Strategies has the ability to understand our business and decide on the best and most appropriate communications strategy, whether it’s during a crisis or the best time the company is going through.

Alexandre Hohagen, former Director-General of Google and Facebook for Latin America

Ideal takes on two WPP brands

A tireless, bold and innovative agency which, at the same time, can be focused, responsible and very efficient.

Alexandre Caldini, former president of Editora Abril

Inspiring Women 2015

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