#YouOnTheCover

Client: Editora Abril

Winner of the best digital strategy at the 2015 SABRE Awards LATAM, the campaign #VOCÊNACAPA [#YouOnTheCover]- THE FIRST SELFIE-READY COVER, made the celebration of ELLE’s anniversary into a celebration for everyone and got results for the brand.

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How to win a World Cup off the fields

Client: NIKE

Although not a sponsor, Nike is the leader in ‘top of mind’ polls in all the country’s leading media for the FIFA World Cup and the Olympics, thanks to a flawless PR strategy that won a 2015 SABRE Award in the Consumer Products / Services category.

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Cîroc, an icon of high-end celebration

Client: Diageo

In the digital age, demand for content by increasingly critical consumers is huge. Advertising is less effective at stabilizing awareness of a premium beverage brand. How did we work on the brand’s perception and keep a more permanent dialogue going between Cîroc and its consumers? For the first time in the segment, a beverage did not invest in sponsorship but was constantly sharing moments when its target audience was consuming it.

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