Leadership

Ricardo Cesar

Founding partner Ideal H+K and H+K Strategies Latam President
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Ricardo Cesar is co-CEO for Latin America and a member of the Global Leadership Council at Hill + Knowlton Strategies. He founding partner and co-CEO at Grupo Ideal, the Brazilian holding company that manages several communications agencies in the country in association with WPP.

He is a senior adviser who has played a pivotal role in defining and implementing communications strategies for renown multinational corporations such as Google, Facebook, Nike, Nestlé, AbInbev, Volkswagen, Monsanto, Spotify, Patria / Blackstone, to name a few. Ricardo has taken a special interest in reputation management amid the digital evolution that is transforming the way the public consumes and shares information.

Cesar started his career in the 90’s, supporting Microsoft’s Corporate Communications team. He then went on to work as an editor and correspondent in London for IDG, one of the largest American IT and telecommunications publishing companies at the time. He was one of the first Brazilian journalists to follow the development of social media in the US and Europe. Having also worked at Valor Econômico, Brazil’s largest business and finance daily newspaper, and at EXAME, the country’s most prestigious business magazine.


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Nádia Andrade

Chief Operating Officer
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Nadia Andrade holds a Bachelors of journalism and communications degree by Pontifícia Universidade Católica de São Paulo – PUC, has a specialization degree in Management of Integrated Communication by SENAC and has a International Executive MBA by FIA. She has also taught in public relations courses at SENAC São Paulo.

Nadia Andrade is a very experienced PR professional with 19 years working with corporate communications intermediating the relationship between nacional and multinacional companies and their stakeholders.

She is experienced in Strategic Planning, Corporate Reputation, Media Relations, Internal Communications, Social Media, Communications Training and Crisis Management. Specializing in the development and positioning of brands and companies by designing 360 ° strategic solutions, interacting with all areas involved and incorporating permanent digital strategies that accompany the needs of the clients.

She has been working for clients such as Facebook, Monsanto, 3M, Alstom, Boeing, Pfizer, DSM, Thyssenkrupp, Amgen, among others.


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Paula Nadal

Chief Strategy Officer
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As Creative Strategy VP, Paula Nadal is responsible for identifying opportunities in new and in current clients and for structuring more strategic proposals and communications programs, considering H+K methodologies and expertises. Paula creates strategies, narratives and experiences that strength client’s business and purpose. All of them, taking the digital universe as a guide to understand behaviors, platforms, trends and new production tendencies. As her key accounts at Ideal H+K, we can mention: XP Inc, Bradesco Seguros, Spotify, Uber, Volkswagen, Pfizer, Tourism New Zealand, Ambev, Dell, Embraer, DSM etc.

With more than 13 years of professional experience, Paula leads strategy, content, creative, digital & optimization, data & analytics and business development teams at Ideal H+K in Brazil. Prior to be at Ideal H+K, Paula was worked at Edelman, responsible for multiplatform strategies for more than 20 clients in different industries (Decathlon, GE, AMD, Abbott, Ambev, HP, Kimberly-Clark, Novelis, Liberty Insurance, Odebrecht, Dow, Votorantim Cimentos and others). Paula is journalist, postgraduated in Semiotics at PUC – São Paulo. She also worked at Abril Group, where she was editor of brands as Nova Escola and BRAVO!.

Besides Portuguese, her native language, Paula speaks English, a little bit of Spanish, French, Italian and a little bit of Chinese.


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