Leadership

Eduardo Vieira

Founding partner Ideal H+K and H+K Strategies Latam President
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In the past ten years, Vieira has led the creation and execution of communication strategies for companies such as Nike, Facebook, GE, Diageo, Whirlpool, Google, Monsanto, PepsiCo and Brazilian LOCOG (Rio2016), among others. He started his career as an entrepreneur by founding Agência Ideal in 2008. In 2015, Ideal was acquired by WPP and merged with Hill & Knowlton Strategies, creating Ideal H+K Strategies. Before that, Eduardo was editor of EPOCA magazine, one of the most important weekly magazines in Brazil, managing the Business, Technology and Innovation sections. Prior to ÉPOCA, he was the technology editor at EXAME magazine, managing editor at INFO magazine and business reporter at Gazeta Mercantil. He has a bachelor’s degree in Journalism by University of Sao Paulo (ECA-USP), an MBA in Management at FIA-USP and a post-graduation diploma in New Media at Seoul National University (SNU, South Korea).

Vieira has been shortlisted as PRWeek’s best PR professional in Latin America in 2019, and has previously been elected as Gold Stevie Award for Executive of the Year in Latin America in 2017, Communications Executive of the Year in 2015 by Aberje (Brazilian Corporate Communications Association); one of the top 3 corporate communications professionals in Brazil in 2014 by Grupo Consultores (a Spanish Advertising Consultants); and Top Brazilian Entrepreneur in 2013, according to PEGN magazine (a local version of Inc. Magazine). He has been awarded several Journalism accolades during his career, such as Citibank Journalistic Excellence Award, CNH Capital/Fiat Allis of Business Journalism, Embratel Press Award, to name a few. He is also the author of the book Secret Stories of Brazilian Internet, a business Brazilian best seller recognized with a Jabuti Award of Brazilian Literature. He is fluent in Portuguese, English and Spanish.


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Ricardo Cesar

Founding partner Ideal H+K and H+K Strategies Latam President
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Ricardo Cesar is co-CEO for Latin America and a member of the Global Leadership Council at Hill + Knowlton Strategies. He founding partner and co-CEO at Grupo Ideal, the Brazilian holding company that manages several communications agencies in the country in association with WPP.

He is a senior adviser who has played a pivotal role in defining and implementing communications strategies for renown multinational corporations such as Google, Facebook, Nike, Nestlé, AbInbev, Volkswagen, Monsanto, Spotify, Patria / Blackstone, to name a few. Ricardo has taken a special interest in reputation management amid the digital evolution that is transforming the way the public consumes and shares information.

Cesar started his career in the 90’s, supporting Microsoft’s Corporate Communications team. He then went on to work as an editor and correspondent in London for IDG, one of the largest American IT and telecommunications publishing companies at the time. He was one of the first Brazilian journalists to follow the development of social media in the US and Europe. Having also worked at Valor Econômico, Brazil’s largest business and finance daily newspaper, and at EXAME, the country’s most prestigious business magazine.


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Nádia Andrade

Client Services VP
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Nadia Andrade holds a Bachelors of journalism and communications degree by Pontifícia Universidade Católica de São Paulo – PUC, has a specialization degree in Management of Integrated Communication by SENAC and has a International Executive MBA by FIA. She has also taught in public relations courses at SENAC São Paulo.

Nadia Andrade is a very experienced PR professional with 19 years working with corporate communications intermediating the relationship between nacional and multinacional companies and their stakeholders.

She is experienced in Strategic Planning, Corporate Reputation, Media Relations, Internal Communications, Social Media, Communications Training and Crisis Management. Specializing in the development and positioning of brands and companies by designing 360 ° strategic solutions, interacting with all areas involved and incorporating permanent digital strategies that accompany the needs of the clients.

She has been working for clients such as Facebook, Monsanto, 3M, Alstom, Boeing, Pfizer, DSM, Thyssenkrupp, Amgen, among others.


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Paula Nadal

Creative Strategy VP
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As Creative Strategy VP, Paula Nadal is responsible for identifying opportunities in new and in current clients and for structuring more strategic proposals and communications programs, considering H+K methodologies and expertises. Paula creates strategies, narratives and experiences that strength client’s business and purpose. All of them, taking the digital universe as a guide to understand behaviors, platforms, trends and new production tendencies. As her key accounts at Ideal H+K, we can mention: XP Inc, Bradesco Seguros, Spotify, Uber, Volkswagen, Pfizer, Tourism New Zealand, Ambev, Dell, Embraer, DSM etc.

With more than 13 years of professional experience, Paula leads strategy, content, creative, digital & optimization, data & analytics and business development teams at Ideal H+K in Brazil. Prior to be at Ideal H+K, Paula was worked at Edelman, responsible for multiplatform strategies for more than 20 clients in different industries (Decathlon, GE, AMD, Abbott, Ambev, HP, Kimberly-Clark, Novelis, Liberty Insurance, Odebrecht, Dow, Votorantim Cimentos and others). Paula is journalist, postgraduated in Semiotics at PUC – São Paulo. She also worked at Abril Group, where she was editor of brands as Nova Escola and BRAVO!.

Besides Portuguese, her native language, Paula speaks English, a little bit of Spanish, French, Italian and a little bit of Chinese.


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Renato Delmanto

VP for Institucional Issues and Crisis Management
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Renato Delmanto is Vice-President for Institucional Issues and Crisis Management at Ideal Hill + Knowlton Strategies. He joined Ideal H+K team in October 2019.

Previously, Renato has worked for 11 years as Communications Head in Votorantim Group (one of the largest Brazilian industrial conglomerates) and CPFL Energia (energy sector player), being responsible for internal and external communications as well as corporate affairs.

He has also worked as senior manager at Maquina Cohn&Wolfe, leading PR teams in Alpargatas (shoes and textiles company, owner of “Havaianas” brand) and Camargo Corrêa (infrastructure conglomerate, actually called Mover).

In his 15 years of Corporate Communications career, Renato has acquired an extensive experience in the management of various types of crises – such as financial (eg., 2008 derivatives crisis), competition authority investigations (cement cartel), civil construction (São Paulo Subway disaster in 2007) and environmental issues (eg., mining and dam licensing).

Renato started his career as a reporter in Veja (the largest Brazilian weekly magazine), and after that in Folha de S. Paulo (the country’s most prestigious newspaper). Later, he worked as senior editor and director in O Estado de S.Paulo newspaper, Globo Publishing and America Online Brazil.

He has also had an academic experience as Professor at Casper Libero Foundation, the first and most prestigious Journalism College in Brazil, from 2005 to 2016.

Renato holds a bachelor’s degree in Journalism from the Pontifical Catholic University of São Paulo (PUC SP) and a master’s degree in Communications from Casper Libero Foundation.


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