In the past ten years, Vieira has led the creation and execution of communication strategies for companies such as Nike, Facebook, GE, Diageo, Whirlpool, Google, Monsanto, PepsiCo and Brazilian LOCOG (Rio2016), among others. He started his career as an entrepreneur by founding Agência Ideal in 2008. In 2015, Ideal was acquired by WPP and merged with Hill & Knowlton Strategies, creating Ideal H+K Strategies. Before that, Eduardo was editor of EPOCA magazine, one of the most important weekly magazines in Brazil, managing the Business, Technology and Innovation sections. Prior to ÉPOCA, he was the technology editor at EXAME magazine, managing editor at INFO magazine and business reporter at Gazeta Mercantil. He has a bachelor’s degree in Journalism by University of Sao Paulo (ECA-USP), an MBA in Management at FIA-USP and a post-graduation diploma in New Media at Seoul National University (SNU, South Korea).
Vieira has been shortlisted as PRWeek’s best PR professional in Latin America in 2019, and has previously been elected as Gold Stevie Award for Executive of the Year in Latin America in 2017, Communications Executive of the Year in 2015 by Aberje (Brazilian Corporate Communications Association); one of the top 3 corporate communications professionals in Brazil in 2014 by Grupo Consultores (a Spanish Advertising Consultants); and Top Brazilian Entrepreneur in 2013, according to PEGN magazine (a local version of Inc. Magazine). He has been awarded several Journalism accolades during his career, such as Citibank Journalistic Excellence Award, CNH Capital/Fiat Allis of Business Journalism, Embratel Press Award, to name a few. He is also the author of the book Secret Stories of Brazilian Internet, a business Brazilian best seller recognized with a Jabuti Award of Brazilian Literature. He is fluent in Portuguese, English and Spanish.