Ricardo Cesar is co-CEO for Latin America and a member of the Global Leadership Council at Hill + Knowlton Strategies. He founding partner and co-CEO at Grupo Ideal, the Brazilian holding company that manages several communications agencies in the country in association with WPP.
He is a senior adviser who has played a pivotal role in defining and implementing communications strategies for renown multinational corporations such as Google, Facebook, Nike, Nestlé, AbInbev, Volkswagen, Monsanto, Spotify, Patria / Blackstone, to name a few. Ricardo has taken a special interest in reputation management amid the digital evolution that is transforming the way the public consumes and shares information.
Cesar started his career in the 90’s, supporting Microsoft’s Corporate Communications team. He then went on to work as an editor and correspondent in London for IDG, one of the largest American IT and telecommunications publishing companies at the time. He was one of the first Brazilian journalists to follow the development of social media in the US and Europe. Having also worked at Valor Econômico, Brazil’s largest business and finance daily newspaper, and at EXAME, the country’s most prestigious business magazine.