H+K has been working with DAZN, the live and on demand sport streaming service. In June, DAZN announced they were taking their product to Italy with rights to 114 Serie A matches per season for the next three years after parent company Perform Group’s successful bid to secure the exclusive multi-platform broadcast rights. It was the first time a pure live and on demand streaming service had been awarded exclusive Serie A rights in Italy. They arrived with a launch party in the center of Milan with several Serie A legends like Paolo Maldini, Andriy Schevchenko and Luis Figo, and a few weeks later announcing a deal with a global sporting icon.
Then, in early August, ahead of the Serie A season starting, DAZN officially launched the product in Italy. The global H+K team were tasked with securing global coverage in both traditional and nontraditional media for the announcement and were successful in doing so, gaining coverage in Reuters, The Drum and JOE.co.uk.
The H+K team in Milan provided a key role throughout the whole process, and were instrumental in helping to secure interviews for DAZN’s CEO, James Rushton with top tier publications such as La Gazzetta dello Sport, Corriere dello Sport, Tuttosport, La Repubblica and Reuters to name a few.
In total, the announcement and launch moment gained over 200 pieces of coverage throughout Italy and globally as well, with most articles mentioning DAZN’s key messaging of expanding into Italy and that it being only the beginning for DAZN as they plan to add more sports to its offering.
Following the successful launch into Italy, DAZN’s ambition to become the most innovative sports broadcaster became truly apparent as DAZN announced Cristiano Ronaldo as its first global ambassador. The two-and-a-half-year partnership positions Ronaldo, alongside DAZN, at the forefront of innovation in the sports industry.
With the duties of Ronaldo yet to be fully revealed, the partnership intends to promote the service in current live markets, as well as expand DAZN’s global reach into future territories. Following the announcement, the global H+K team were tasked with securing global press coverage, with more than 220 pieces of coverage amassed and a significant amount mentioning DAZN’s key messaging commitment to global growth. As a result, interviews between key DAZN spokespeople and international top-tier publications, City-AM and The Drum, were also secured discussing DAZN’s intentions in partnering with Ronaldo, as well as their ambitions moving forward.
With Italy acting as a building-block for DAZN to become the leading OTT sports broadcaster, the on-demand streaming service continues to break down barriers for sports fans.